We've been busy driving the business and doing all the fun stuff, focusing on a longer term vision, and more recently, preparing the business for the sales process. We've got new packaging for 14 Hands and Ste. Michelle starting to come to the shelves now. Early feedback from distributors and retailers has been incredibly positive and we're cautiously optimistic. Ultimately, the proof will be in consumers pulling it off the shelf.
We're excited by our sales to distributors and by distributor sales into retail. So far, it's all feeling pretty good. We know there was pantry loading at retail and an off premise shutdown last year but what are you seeing in the market now? We see our cellar doors opening to full capacity again. We're seeing a lot of interest with patrons coming through and enjoying themselves.
We've got our concert series kicking off in August. We're starting to see on premise really ramping up. Trying to find reservations around Washington is becoming challenging, partly because everyone wants to get out and enjoy themselves with a fine glass of wine and a nice meal, and partly, because on premise is struggling to get staff and get them, trained. All indications are pretty good. Some states are leading the charge. In Texas, more on premise accounts were open in the month of April than were open in April We all want to get back to doing the things we've enjoyed, including eating good food and drinking great wine.
All the building blocks are there. WBM: Ste. What do you say to growers? We are a Washington wine company at heart, even though we've got great brands in Napa, Sonoma, and Oregon. Starting in , Ste. Michelle spokesperson Ryan Pennington. While Ste. Michelle in Woodinville saw , visitors a year before the pandemic.
With sharply reduced sales in restaurants, bars and hotels and on cruise lines, Ste. For , Ste. Sales have started to rebound some, with Altria reporting in the first quarter of this year that net wine revenues were up 2.
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Privacy Overview This website uses cookies so that we can provide you with the best user experience possible. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The sale affects a global workforce of 1,, with evenly divided between eastern and western Washington.
Privately, wine industry insiders long expected Altria to shed its wine business. And Altria itself places its focus and priority on tobacco. It repeated its commitment to its smoke-free goal in the press release announcing the wine business sale. The performance capped a five-year downward trend for the Ste. Michelle business that dates to , when it moved to reset the business amid a glut of wine and grapes. David Dearie joined the company in November as president and chief executive officer and was tasked with reviving its fortunes.
Chris Bitter, a Northwest wine economist who runs Carmel, Calif. Michelle Estates sale, but he shared an overview of the state of the industry that has recorded decelerating sales for a decade, particularly in the value and lower priced premiums sectors.
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